The expression ” Everything is simple, but of genius” has already wiped up calluses. I’m sure you have heard this phrase during your life. But do we understand what is “simple”?
In this article I would like to draw your attention to the words. It seems that words are nothing! And what seems the simplest and most “famous” for us just has more of the traps.
So, if you write the text for the site to your mailing list, or write an email to someone, or if you communicate the person in private meeting or by telephone, then:
# 1. Try to use the simplest words, which virtually every person knows. Avoid jargon specific, even if you do higher mathematics, medicine, or “SEO”. The simpler your language and words, the more other people will be able to understand you, and therefore they will trust you;
# 2. If you already use a specific term or slang word, then always give a brief explanation with the plain words what it is. A brief explanation can be done on the text in parentheses after the word. For example: “I bought a new HDD (hard disk drive to store the information on your computer), which amounts to 500 gigabytes.” Or do just a footnote at the bottom and give the explanation of the sense of the used words;
# 3. Remember that anyone is seeking to understand and to be understood. The original aspiration of the mind is to reach an understanding. Therefore, the simpler, shorter and easier you will present any material, the more people you will understand and, therefore, be willing to communicate with you. Trust relationships are based on an understanding and awareness occurs when you use the right words in the correct order and some interesting ideas in communication;
# 4. Every time the mind of your reader, listener or interlocutor is faced with incomprehensible words, there is a moment of confusion. This reduces the degree of interest in what you say. The misunderstanding of the word has the effect of bombs – once came across strange word and a couple of sentences a further information pulls a man into a dream. It is for this reason, at many presentations, lectures and other “smart” events the audience starts to yawn and fall asleep often.
# 5. The best advertising – is that which is immediately noticed and quickly realized most of the people of the target audience of the product or service you sell. Therefore, the easier and more affordable you express the basic advantages and benefits of your proposal – the faster and more will be the response to such advertising.
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Also I would like to share another piece of advice. Today the Internet technologies give you a really unique chance to choose exactly what you want at the best terms which are available on the market. Funny, but most of the people don’t avail themselves of this chance. In real practice it means that you should use all the tools of today to get the info that you need.
One more thing. The subject has become very popular recently. So search Google or other search engines. Visit various social networks and look through topics which are related to yours. Go to the niche forums and join the online discussion. All this will help you to create a concept of such kind of work.
P.S. And with that I would advise you to subscribe to the RSS on this blog as we will do our best to keep updated with new info about making money online without investment and other important issues.