Millions of people are trying to make money on the net. The main principle of development of your money making internet business is traffic. For that reason many internet marketers are targeting the membership sites because they are always full with visitors. The explanation of it is very simple: if you need traffic, you go where you can get it. But if you are looking at the social sites like Facebook, Twitter and others like a source of a traffic, so it will probably disappoint you if I say that the conversion rate of the social sites traffic is very low. The traffic from the social sites is not targeted one.
If you are selling the gardening equipment, for example, so try to calculate how much percent of the facebook members are actually interested in Garderning and would like to buy something. And at the same time think if you place your offer in the Gardening magazine, where 100% of the traffic is related to gardening. As you can see though the social sites have millions of members and visitors the conversion rate of this traffic will be very small and on the contrary the quantity of the visitors in the targeted portal might be much lower but the conversion rate of such traffic is much higher. Take these facts into your consideration when you start the promoting campaign.
Social marketing also has its benefits that you will not want to miss. If you have your own business where you promote a brand or it is your own brand, social sites can give you a very valuable information about people’s opinion about it. And more than that it can help you let more people know about your brand. Publishing you services in Twitter, Facebook or Myspace may not bring you much sales immediately but will gradually make your services popular and wide known and at the same time will build the relationships with the potential clients.
Though the membership sites will not provide you with the targeted users they will let you communicate with your potential users and improve your business by finding out what they need and how you can help them. This method also works with the already existing clients who will be ready to share their opinions about your products. In case if you find the negative opinions it will help you react quickly and fix the problem or improve the product. Because many of your users who had the negative experience may never contact your customer support service to inform you about the problem but will prefer to write about it in a public forum or site.
Never ignore the public sites. They can give you great opportunities to get closer to your clients, improve your service and help you make money working online.