A huge advantage of Photoshop is that you have more ways to learn how to use it, like a Photoshop tutorial, blogs, video tutorials, forums and any other ways. The newest version of Adobe Photoshop CS5 software redefines digital imaging with breakthrough tools for photography, superior image selections, realistic painting, and more.
This software makes working easier with powerful photography tools and breakthrough capabilities for superior image selections, image retouching, and realistic painting. With this version an amateur photographer also manages to create, edit, and showcase images faster and more flexible than ever before. Your creativity has no limit, and now you can use it with creativity-boosting mobile apps during travel or when you have some free minutes.
Photoshop has been around since the 1980s when it was only used by professionals. Therefore it uses terms from traditional professional photography and from the commercial printing press trades. Nowadays everybody needs to edit pictures in the world of internet business. Pictures can give more expressions about the products in your webshop than a sophisticated text.
Research results show that colors have special effects on the visitors. Some advertisement psychological experiments testify that people associate different emotions with different colors. An experimental group received coffees to taste in four different kettles. The coffees were exactly the same, but the color of the kettles in which the coffees were filled in was different.
The results of the experiment:
– 84% of the participants of the experiment found that the red kettle is filled with delicious, strong and good coffee.
– The coffee filled in the dark brown kettle was considered to be too strong by 73%.
– The majority opinion (79%) about the coffee in the blue kettle was that it is weak
– Finally, almost all (87%) felt the coffee in the yellow kettle to be insignificant and too weak to classify
Consequently, you should choose the best colors for your business because colors make influence to your visitors. You can find the best combination with split-test on your site. A perfect combination of colors is able to increase purchase. The formula is so simple:
Good selection = More customer.
Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also remind you of feelings of sadness or indifference. Although at the same time green means security and trust.
Whether your business has been established offline for years or whether it is a new business all together, the design of your website should fit your overall brand image and sales goals. With Photoshop you can easily change the colors, correct color casts and white balance problems or lighten underexposed pictures to create high converting images.
So you should increase your knowledge in Photoshop usage. The best way to learn Photoshop is to take a class at your local community college to learn the basics or find a good video tutorial about Photoshop usage. I prefer ecourses, because I can look again it at any time.
These basic adjustments are covered in every introductory Photoshop ecourse showing where to click and explaining the features in detail. You must be fluent in these skills to get anywhere with Photoshop in optimizing images.
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