Usually, advancement in the Internet involves only the advertising and search engine optimization.
Promotion of the Internet is primarily a set of works, which is required to provide the most efficient company, its products and services in the Internet, to attract targeted visitors to the site, which can be converted into customers. And this package should include a number of essential elements, without each of them the rest do not work. First, an advertising and marketing activities, whose main task is to gather information for analysis, which will provide an opportunity to create the right content for the site, and for ad content.
Secondly, search engine optimization in the most popular search engines. We study the search demand for goods and services, the highest priority needs are allocated, contextual advertising is planned, the technical methods of promotion and work with the texts of the site are carried out.
The third is usability – a set of works that make your site truly effective. On this site all user actions are predictable in advance, so it all seems simple and logical, and it is easy to commit the necessary action – find the right product, right specialist or office address, place orders, etc.
If the first two points are responsible for finding and attracting people to your site, the latter is responsible for their retention and sales.
Commercial web site should be an effective business tool, each element of which should work on the deal. The site should be made specifically for the user and not for employees and directors.
What kind of work is the step of Usability?
At this stage there is study of characteristics of the site: design, availability of necessary information, contacts, prices, ease of use, navigation, reporting, etc. And then, if necessary, adjustments are made to the site. On how correctly and meaningfully different elements are arranged on the screen, as far as consistent with the objective site, how intuitive the user depends on conversion rate of visitor to the client company.
Does Usability refer only to graphics and design?
We must not work only with graphics and information at the site. Both correctly and competently composed text about the company and a beautiful menu are very important. No matter what the volume may have the site – a visitor should not have been “lost” at it. Convenience and clarity of navigation menus, clear information structure will increase the user loyalty to the company. The search engine of the site gives the ability to easily obtain a list of all the pages you need. Elaboration of all these and many other elements of navigation will increase the impact of the site.
Of course, website design, should contain a visual component in the form of various images, icons, animations, but in no case should not outweigh or dissipate the attention of the user. Usability makes the design of a working tool that most effectively helps site visitors to solve the problem with which he came to the site.
No work on the usability of the full range of promotion can lose meaning – it should become law for anyone who wants to succeed at the Internet.
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