In carrying out the e-business, you simply must do the same as off-line businesses, increasing their own popularity and their own profits through the beneficial use in its view calendar of holidays and weekends dedicated to it.
One of the most common techniques, which e-business owners use – is to develop a separate page with a separate commercial offer for each holiday, filling the page with necessary meta tags and keywords directly related to the holiday and continued registration of these pages in search engines.
But most importantly – is, of course, the content of this page. Talking about this content, I want to draw your attention to the following very important points.
1. First of all, on this page should contain a brief description of the holiday and your rationale for developing a special offer.
In other words, it is necessary to inform the prospective client briefly, in what the essence of a holiday is, but most importantly – convincingly explain why this holiday is so important for you that you always present a special offer in this day.
2. There should be only one commercial offer related to this holiday.
You must address to the potential customer with only one special offer, rather than several. Remember that when a potential customer has a choice of several solutions, he almost never chooses.
The choice should be as follows: to buy this product (a set of products) in special conditions, or not to buy. And nothing else. If this proposal would look like: buy it or it or it , you can be absolutely sure that the potential customer will not buy anything.
3. On this page you should be able to send virtual postcards.
In other words, in addition to presenting information about the festival and special offers, you must provide potential customers the opportunity to send a congratulatory e-Card to a friend or colleague, which has most relevance to this occasion.
First of all, you stress the effect of specialty of your offer, and secondly, using the benefit of your targeted traffic is one of the most famous and powerful tools for viral marketing.
4. If you can then you should give the potential customer to take part in your lottery prize which will be of any of your products (of course, not one that is proposed as part of a special quotation !!!).
People love to take part in various kinds of free sweepstakes and win prizes. In this case, you have increased the chances that more and more people will know about your special offers, if they would tell each other about your held lottery.
5. Do not miss the opportunity to get the email address of a potential customer.
Even if it he does not buy, try to get his email address for further binding potential customers to your subscription list, and (or) the organization of his information support. Put on this page subscription form on your mailing list, or specify the provision of any sensitive information through auto responder.
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Also I would like to give some general tips. These days the online technologies provide us with a really unique chance to choose what you search for the best price on the market. Funny, but most of the people don’t avail themselves of this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
One more thing. The topic has become very popular recently. So search Google or other search engines. Check out social networks and check topics which are relevant to yours. Go to the niche forums and participate in the discussion. All this will help you to create a concept of such kind of work.
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