Facebook Advertising is getting more and more popularity and create impression of a good Pay Per Click platform. Facebook PPC program is good for a well-targeted campaign, because about 50% of users actively log in to Facebook every day. And it means about 300 million people daily.
As an advertiser you can choose to target either by age, gender, education, location, language, keywords,political views, workplace or marital status. This convenient tool makes Facebook a mighty force in the advertising world.
Below are some tips for an effective Facebook Pay Per Click campaign.
Your ad will be rejected if you are unfamiliar with the Facebook advertising procedures and if you do not stick to their rules.
You should choose the right keywords. So, do some research work before you write your ad copy and find out what words are used by Facebook users in their profiles and which of them are relevant to your advertising campaign.
Make the most out of your advertising space because Facebook gives more characters than Google. To use the extra space successfully you can add some information to encourage clicks.
Facebook users can close ads that they dislike. So watch your ad.
You can add an image that captures the main point of your copy. Choose an image that will represent the idea of your business or product. The picture must get people to click through it to know more about your product.
You should only target users that really need your product or information. Be critical and only choose the ad that your customers will find interesting enough.
Before spending too much money on your ad, test it first. Testing the ad set a very low daily budget and watch you campaign while it is running.
Monitor the performance of your advertisements. You will be able to monitor it through Facebook’s tools. Only continue ads that passed the test and delete the ones that failed.
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