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Copywriting Tips For The DIY Marketer

Copywriting is the art of using words to sell a product or service, and it has been around for a long time now. Online copywriting, however, is a little different from traditional copywriting. Web surfers have shorter attention spans than other readers, so if you don’t get their attention right away, you will lose them. Internet marketers depend quite a bit on having effective sales copy, so it’s worthwhile to learn as much about copywriting as you can. The following copywriting guidelines will help you create more effective copy. Even if you are promoting Complete Guide to Website Building and XHeaderPro coupons, massive action is needed.

When you create sales copy to sell a product/service, it’s you talking about the benefits to your prospect, one on one. You will realize greater conversions through the use of social proof, and that means showing other satisfied customers in your sales material. If at all possible, get testimonials for your product that are real and verifiable. You have to present your product and facts well because your reader needs to believe what you’re saying. You can ask for customer feedback, and then ask if it can be used as a testimonial, or you can ask other experts to offer their opinions about your product. You’ll have a greater impact with those that have some good and informative details on how the product helped them. In the case of an expert’s review, naturally you need to let them read your ebook, or whatever your product is. The top of the line is the video testimonial, and after that there is audio and then text/written varieties. Build a strong urgency factor into your sales copy. Scarcity is another copy tool that has been around for almost 100 years, and it still works because it plays on the emotions we all have. All humans react the same way to urgency, and by bringing out this emotion you are indirectly telling your prospects that if you can’t have it now, you can’t have it ever. And never forget that your competition won’t think twice about using it, so neither should you. So create a message that shows that your product is scarce. Just remember you also do need to tell them in no uncertain terms that you’re pullng the terms of your offer soon. You can also tell them how the price will be increased if they don’t take action now, so they must act immediately.

It is possible to use humor in your copy, but it really depends on the market and product. People are busy and really tend to want the facts, so it’s a judgment call to be sure. Most of the time you need to be serious in your copy because people are busy – do not waste anyone’s time and that includes mine.

If your goal is to become a good copywriter, you can achieve this, but it will take time and dedication to get there. There are many copywriters who started from a non-marketing background but got to a stage where they not only write copy for themselves but also for their clients. If you want to get better, you have to practice and make progress at your own pace. If you want to be able to make money whenever you need it, copywriting is the skill that gives you this power.

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