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5 Of The Best AdWords CTR Strategies

Your average AdWords CTR is calculated by dividing the number of times your ad is clicked on by how often it is shown. But, why is this statistic such a vital pointer to your campaigns overall health and how can you improve it?

People are more likely to click on one of your ads if your keyword and ad relate closely to each other and your business. The CTR of your keywords can therefore be a good pointer to how relevant your keywords and ads are to the people searching for your business.

What Is A Good CTR?
It is not possible to give a broad CTR that every advertiser should be able to achieve. It can vary a lot amongst advertisers and even between keywords.

However, if you want your ads to show as often as possible, it is vital that your keywords get a CTR of at least 0.5%. Any lower, and Google will judge your keyword and ad as irrelevant and start to show it in the search results much less.

In most instances, your keywords and ads should be able to achieve a CTR of at least 1%. Unofficially, Google say that a CTR of 2% is typical.

Why Should You Care About Your AdWords CTR?
Your AdWords CTR can make a very big difference to the success of your campaign.

It can:
· Show you, which keywords and ads are not performing and are in need of optimization.
· Increase your traffic, improving the chances of you making a sale.
· Increase your Quality Score, allowing you to lower your bid

How To Improve Your Click-Through-Rate
So far, you have learnt how important your CTR is to the success of your AdWords advertising and you now know how important it can be to your campaigns overall success.

However, if your CTR is very poor, how can you improve it?

TIP 1: Increase Your Bids
The amount you bid on any keyword can effect the position your ad appears on the results page. Increase your bid and it will move your ad into a higher position. Typically, ads in the higher positions are clicked on more often.

After a couple of days, review your changes. If your keyword does not show a higher number of conversions or is costing you too much, then lower your bid slowly.

TIP 2: Split Test Your Ads
· Write two ads for each ad group. Google will automatically rotate your ads.
· After a few days, remove the ad that is under performing.
· Repeat, learning the lessons from previous tests.

TIP 3: Test The Search Network
Some keywords and products work better when used only in Google search. Others work better when seen across the Search Network. Test your keywords with the Search Network turned on and off to see which performs best.

TIP 4: Dynamic Keyword Insertion
With Dynamic Keyword Insertion, your keyword is automatically inserted into your ad. This is particularly useful when you have a number of closely related keywords as they can trigger the same ad without loosing their individual relevancy.

However, this feature of AdWords should be used with caution as it can create some very strange ads.

TIP 5: Scheduling

Once your AdWords campaigns have been running for a few weeks, you can use your reports to see at what times of the day your ads are clicked on most often. You can then schedule your ads so they are shown only at these times.

Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords profitable for small business. If you found this article on improving your Google Adwords CTR helpful, then subscribe to the AdWords Adviser and claim your free ebook at:) www.adwords-adviser.co.uk

Readers who are searching for information about the niche of internet marketing, please make sure to visit the page that was quoted right in this paragraph.

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